Gandhinagar, Sep 17 (KNN) To mentor and support startups in tier 2 cities in India, Microsoft on Tuesday launched a new initiative called ‘’Highway to a Hundred Unicorns’’.

Organised in collaboration with the Industries Commissionerate and Gujarat's Industrial Extension Bureau (iNDEXTb), more than 250 startups attended the first such event here.

According to media reports, Microsoft will engage with innovators and entrepreneurs through a series of outreach programs across tier 2 cities and work closely with state governments to strengthen the startup ecosystem.

"Through 'Highway to a Hundred Unicorns', we will reach out to startups in tier 2 cities and support them to achieve scale at their place of origin," said Lathika Pai, Country Head, Microsoft for Startups - MENA and SAARC.

"Our tech expertise and experience of engaging with some of the most successful Indian startups will help innovators across the breadth of the country become enterprise ready and scale their operations in India and globally," she added.

Startups will receive guidance and mentorship through technology workshops on subjects like Azure, Machine Learning and Artificial Intelligence.

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