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Need to expand exports base to non-traditional markets: Textiles secy

Updated: Apr 16, 2014 03:15:26pm
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New Delhi, Apr 16, (KNN) Textiles Secretary Zohra Chatterji has said there is a need to do extra work in expanding India’s exports base to other non-traditional markets which have considerable buying powers and where the standard of living has been on increase.

“Even though, the size of market may not be as large as is available in the traditional markets of Europe and USA, we need to make some extra efforts to devote our energies to the markets in Central Asia, West Asia, South East Asia and Latin American regions,” she said during the inauguration function of Home Expo India (HEI-2014) yesterday.

The third edition of the exhibition was organized by the Export Promotion Council for Handicrafts (EPCH) in Greater Noida from April-15 to 18.

Chatterji said HEI represents the products which have largest growth rate in the international market as they mostly relate to consumer’s requirement. The country has a very versatile production base in all segments of home requirement and the raw material base is so wide and large that it can produce different types and different designs.

She said the export performance of these sectors during the last years has been very impressive and that the growth in was 47.56 per cent in furnishing, 27.45 per cent in floorings and textiles and 21.42 per cent in housewares and decorative.

The secretary suggested that perhaps the exporting community on their own also need to divert their attention from main  and easily accessible markets to those markets where extra efforts are required and who will provide them safe ground in difficult times in future.

She said that the Ministry of Textiles will extend all necessary support in the ambitious venture of the autumn edition of IHGF 2014 which is being launched as a Mega event in which around 6,000 buyers, importers and representative are expected to result in much more larger orders, trade enquiries and tie ups. (KNN/ST)

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