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Need to promote domestic tourism to create jobs in MSMEs, says study

Updated: Aug 20, 2014 02:16:24pm
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New Delhi, Aug 20 (KNN) There is a need to promote domestic tourism as it spurs job creation especially in the marginal, small and medium enterprises (MSMEs), promotes entrepreneurship and accentuates demand for different categories of hotels, said a study.

Driven by the growing middle class with rising disposable incomes and ever-evolving lifestyles, domestic tourism offers tremendous growth potential for growth and development of India’s overall tourism industry, the study titled ‘Indian Tourism Industry: The way forward,’ conducted by The Associated Chambers of Commerce and Industry of India (ASSOCHAM) said.

Andhra Pradesh, Tamil Nadu, Uttar Pradesh, Karnataka and Maharashtra are top five states with highest share in domestic tourist arrival. While Maharashtra, Tamil Nadu, Delhi, Uttar Pradesh and Rajasthan are amid top five states with highest share in attracting foreign tourist arrivals.

Gujarat followed by Maharashtra and Karnataka are leading states attracting significant investments in India’s hotels and tourism industry together accounting for about 61 per cent share, noted the study.

“Clocking compounded annual growth rate (CAGR) of over 100 per cent, Gujarat has recorded significant surge in domestic tourist arrival in the state which crossed 2.4 crore mark in 2012 from a level of 1.1 crore in 2006,” it said.

Garnering a share of about 2.4 per cent in over 103 crore domestic tourist visits across India in 2012, Gujarat is emerging as ninth most-sought after tourist attraction for domestic travellers. 

However, Gujarat ranks 15th in foreign tourist arrival in India as the state attracted about 1.7 lakh foreign tourists in 2012 which had increased from 1.6 lakh a year ago thereby registering an annual growth rate of about five per cent. 

“Nurturing trained manpower possessing requisite soft skills is also very essential for Gujarat to emerge as one of the leading tourist destination for both domestic and foreign tourists and the same can be done by conducting short-term training programs with focused skill development catering to people engaged in hotels, travel agencies, staff at railway stations, bus stands, staff and guides at monuments,” said national secretary general of ASSOCHAM, D S Rawat, while releasing the findings of the chamber’s study.

Public-private partnership (PPP) framework must be adopted to build and manage tourist facilities by laying down industry standards, ethics and practices, ensuring preservation and protection of tourist attractions, recommended the study. (KNN/SD)

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