New Delhi, May 9 (KNN) Etsy, a global marketplace for unique and creative goods, has partnered with the North Eastern Handicrafts and Handloom Development Corporation (NEHHDC) and signed a Memorandum of Understanding (MoU) to support small sellers, weavers and artisans, by providing them with market access and enablement support.

As a part of the Memorandum of Understanding (MoU), Etsy will work with the NEHHDC to develop enablement programs, specifically designed for artisans from the North East including modules on online selling and entrepreneurship and the opportunity to access a wider market for their products.

Etsy aims to equip artisans, creators and small entrepreneurs in the Indian handicrafts sector with important tools and resources to start and manage online businesses. Etsy will provide digital enablement services to these sellers and conduct training workshops to familiarize them with Etsy and how to sell on the marketplace.

This partnership will help indigenous products from the area (from categories like textiles, cane and bamboo products, accessories and more) to become available online for millions of buyers on the Etsy platform. 

Artisans from all eight North Eastern states namely Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura will be onboarded onto Etsy. They will receive a fixed amount of free ad credits as a part of this programme. (KNN Bureau)