New Delhi, 7 Dec (KNN) Amitabh Kant, CEO of government think tank, Niti Aayog on Monday launched a funding show which serves as a platform for startups and SMEs to ideate and secure funds.

The name of the show is ‘Horses Stable-Jo Jeeta Wahi Sikander’ curated by HPPL Founder, Prashant Agarwal and Bollywood actor Suniel Shetty, as published in Financial Express.

It is supported the by MeitY Startup Hub (MSH) under the Ministry of Electronics and IT (MeitY).  

The show revolves around a concept wherein startups and SMEs get the opportunity to pitch their ideas to get capital for their businesses.

Kant said, “I am glad that the industry experts are coming forward to encourage startups and with this effort new startups will move forward.”

Further he added that we already created 44 unicorns in 10 months, hence we need to focus on inclusiveness in today’s startup generation.

The program is a reality show designed for Indian entrepreneurs. It was presented by Kant along with Chintan Vaishnav, Mission Director, Atal Innovation Mission, Suniel Shetty, FTC Talent & Entertainment and Prashant Agarwal.