New Delhi, July 27 (KNN) NITI Aayog has entered into a partnership with Facebook-owned WhatsApp to support the growth of a robust ecosystem to promote women entrepreneurs in India.

Under this partnership, WhatsApp, in collaboration with NITI Aayog, will announce an annual calendar of events aimed at capacity building of the women entrepreneurs and evolve specific programmes aimed at addressing challenges being faced by women entrepreneurs.

WhatsApp will also partner with the Women Transforming India (WTI) Awards 2019, flagship initiative of NITI Aayog. WhatsApp has also decided to provide support amounting to $100,000 to WTI winners.

Entrepreneurs contribute significantly to the growing digital economy in India, and partnerships between private companies and public sector help accelerate digital inclusion and give much needed access to funding so more women can achieve their business potential.

CEO of NITI Aayog, Amitabh Kant said, “India has one of the most vibrant startup ecosystems, and the next big disruption will be driven by women-led enterprises, with digital medium being the biggest enabler. This partnership with WhatsApp underlines our mutual commitment to support the aspirations of women entrepreneurs in India.”