Online classes to strengthen exports, promote digital marketing, manage change
Updated: Apr 03, 2014 01:01:52pm
Scheduled to be held on April-24, the master class titled, ‘Strategy to strengthen export in traditional markets’ will focus on formulating export promotion strategy for US and EU. Besides, the session will also cover the regulatory framework as well as the documentation requirements for exports to these markets. Personnel from organisations involved in exports will benefit from this session. Head, IIFT, Kolkata, K Rangarajan will handle the session.
The online master class on ‘Digital Marketing and Social Media’ will be held on April-25.
On the importance of the topic covered, “In this competitive era, effective brand promotion, marketing and conclusive sales are extremely crucial for any organisation. In consonance with the global village concept, Digital Marketing and Social Media play a decisive role to achieve the optimum business results,” a release said.
The session will provide an introduction to digital marketing; and focus on the topics of appropriate platforms, ways to do integrated digital marketing and benefits of a well thought-out digital campaign. Founder and CEO, VSocialize, Ramanathan Somasundaram will handle the class which is suitable for CXOs, sales managers, business owners and key decision makers of any organization.
Also scheduled for April-25, ‘Managing change through project management / change management and governance’ will be dealt by Senior Program Manager, CISCO Systems – APJC, Tajinder Singh.
“This masterclass covers latest trends and practices in Project, Program and Portfolio Management. Through anecdotes and case studies, the expert will offer deeper insights and guidance on how to deliver benefits to the organization in the present day dynamic and competitive scenario by practicing effective change management and governance. The session will also touch upon current challenges faced by practitioners and the best possible ways to overcome them,” the release said.
The session will be beneficial to Project/Program/Portfolio Managers, Functional Managers, Team leaders and team members.
Those participating in the online classes would need certain minimum technical requirements: Internet Connectivity with speed upto 2 MBPS, PC / Laptop with 1 GB HDD, 512 MB RAM, Windows XP or above, Speakers or Headset. (KNN/ES)





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