New Delhi, Mar 22 (KNN) Under the One District One Product (ODOP) scheme, the government has identified 1,068 products across 761 districts, Department for Promotion of Industry and Internal Trade (DPIIT) Joint Secretary Manmeet Nanda said on Tuesday.

The ‘One District One Product’ initiative was launched to promote local artisans and give international visibility to their indigenous products. Through this program, the government aims to look at balanced regional development across all districts of the country.

These products are varied, including agricultural products, handicrafts, handloom engineering products, among others, he said.

Last year, the government had asked states to on-board a large number of products from various emporiums and artisans on the government’s public procurement portal Government e-Marketplace (GeM).

As per reports, around 100 products are being sold on the GeM bazaar platform pertaining to ODOP.

The ODOP scheme has been launched to turn every district into an export hub through promotion of the product, as well identify the district with the product, based on its strength.

The scheme is in in line with the Prime Minister’s focus on presenting India’s art and crafts at a global level, generating employment, and reviving local crafts.  (KNN Bureau)