Govt in talks with global retailers to ramp-up exports of Made-in-India Toys

New Delhi, July 8 (KNN) With the aim to boost toy exports from India, centre will hold discussions with global retailers and domestic toy manufacturers today.

Top retailers, including Hasbro, Walmart, Spinmaster, Ikea, Lego, Simba Dickie, IMC, Hamleys, Lulu, and Sanrio, have been invited for the deliberations, and official said.

Representatives from Indian companies such as Microplastic, Aequs, Funskool, Playgro, Dreampalst, OK Play, Universal, and Play Shifu will also participate in the meeting.

As per reports, the discussions will focus on establishing India as a preferred sourcing destination, highlighting the advantages and opportunities available to international companies looking to partner with Indian manufacturers.

The round-table discussion is being organised by the Toy Association of India (TAI), in collaboration with Invest India and the Department for Promotion of Industry and Internal Trade (DPIIT).

It will be chaired by DPIIT Secretary Rajesh Kumar Singh. 

An industry official said that this dialogue holds immense significance in further strengthening India's position as a sourcing hub for the global toy industry.

"The meeting would help international companies to explore strategic collaborations and sourcing opportunities with Indian manufacturers. The discussions will also highlight the government's initiatives, including the policy measures introduced by the DPIIT," the industry official said. 

KNN Bureau