Meta & CAIT plan to upskill 1 Mn traders on WhatsApp Business app in 3 years

New Delhi, June 26 (KNN) Facebook’s parent company Meta has joined hands with Confederation of All India Traders (CAIT) with the aim to upskill 1 million traders on the WhatsApp Business App in next three years.

Sandhya Devanathan, Vice President (India) Meta in a statement said, “Skilling plays a consequential role in unlocking growth for India’s MSMEs. At Meta, we are committed at enabling timely skill development opportunities for businesses across their growth journeys.”

“While the MSBA certification will particularly benefit entrepreneurs who are just starting out, our partnership with CAIT will empower traders across India to use WhatsApp Business app to connect with their customers and supercharge their growth journeys,” he said.

Praveen Khandelwal, National Secretary General, CAIT said, “We believe this initiative will unlock new growth opportunities for traders across India, and we look forward to partnering even more closely with Meta to expand the business and digital skilling charter in the months to come in order to address the evolving needs of the trading community.”

As per reports, Meta on Monday also announced the launch of its Meta Small Business Academy (MSBA) to upskill 10 million small businesses, especially for new entrepreneurs and marketers to gain digital marketing skills to grow on the Meta apps.

The course module and the examination are available in seven languages – English, Hindi, Marathi, Bengali, Kannada, Tamil, and Telugu to reach out to MSMEs across the country. (KNN Bureau)