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PM Modi launches National Handloom Day

Updated: Aug 07, 2015 02:29:34pm
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Chennai, Aug 7 (KNN) Prime Minister Narendra Modi today announced August 7 as National Handloom Day to mark the 1905 Swadeshi movement. PM Modi also launched the 'India Handloom' brand at a function here today to help the weavers cater to the global markets.
 
Modi sought for increased use of handloom products, saying a 5 per cent increase in consumption will increase revenues by 33 per cent for the sector.
 
Modi said that steps will be taken to ensure social security of the weavers. He also called for enlarging use of e-commerce to increase sell of handloom products. 
 
“The handloom sector has inherent strengths that we need to market. Can we not enhance use of handlooms in our daily lives,” he said in his speech. “We should enlarge the scope of e-commerce for sale of handloom products."
Around 3,000 handloom weavers from various parts of the country attended the function at the Madras University Auditorium today. 
 
The Prime Minister also conferred the Sant Kabir awards and National awards for the years 2012, 2013 and 2014 to handloom personalities.
 
"The observance of National Handloom Day and honouring of handloom weavers will not only provide an impetus to India's handloom industry but would also serve to promote handloom as a genuine international product of good quality," an official statement said.
 
“Congratulate all those awarded today. Their expertise should be utilized for skill development programmes & production of master pieces,” PM said.
 
The date August 7 has been chosen due to its special significance in India`s history; it was on this day that the Swadeshi Movement was launched in 1905. The formal proclamation of Swadeshi Movement was made on August 7, 1905 in a massive meeting in the Calcutta Town hall. The movement involved revival of domestic products and production processes. (KNN Bureau)

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