New Delhi, Jan 5 (KNN) India’s largest managed marketplace ShopClues’ has partnered with National Handloom Development Corporation Ltd (NHDC) to promote handloom products.

Now, Shop Clues will use Indian Handloom Brand to promote products across the platform.

It will also launch dedicated page exclusively Indian handloom products.

Several NHDC merchants are already live on the platform and ShopClues is working on training and introducing them to the world of E-Commerce.

As a part of the association, Shopclues shall partner with NHDC and on-board specialized merchants uniquely trading in more than 70 indigenous products such as Tanjore Silk, Benarasi Silk etc. that primarily cater to Lifestyle, Home Furnishing and Decor categories and highlight the unique talents of India's hinterlands.

According to Raunak Raheja, Senior Director Categories ShopClues, the ecommerce player since its inception has given an impetus to Indian traditional art forms as well as MSMEs through numerous initiatives as well as campaigns.

He said this iconic partnership will further enable the platform in meeting its overarching objective to preserve the vibrancy of the Indian culture.

India Handloom brand was launched by Prime Minister on 7th August 2016, the first National Handloom day of India.