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Significant revival seen in hospitality industry

Updated: Nov 11, 2013 05:23:40pm
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New Delhi, Nov 11 (KNN) Despite the economic slowdown in India, the hospitality industry has reported a significant revival in occupancy rates and the tourism trade is expecting over 20 lakhs tourists to visit tourist destinations in North and South India for Christmas and New Year.

The preferred destinations include - Shimla, Kinnaur, Lahaul and districts of Spiti, Chamba, Kangra, Mandi Nainital, Kullu, Manali, Massourie, Dalhousie, Kufri and Kashmir valley in winters with snowfall being the main attraction, said a survey report by industry body Assocham.

Rajasthan, as always, will remain a favourite and places like Udaipur, Jaipur, Jodhpur and Bikaner are expected to see a mix of domestic and foreign tourists.  Besides, the top destinations in south include Ooty, Mysore, Pondicherry, Rameshwaram and Goa, Mahabaleshwar in West India.

Assocham carried out the survey in ten major cities like Delhi-NCR, Mumbai, Bangalore, Chennai, Kolkata, Jaipur, Chandigarh, Lucknow, Thiruvanathpuram and Ahmedabad and interacted with as many as 4,500 people including frequent travellers, professionals, travel trade and agents booking foreign tourists. 

Of the 4,500 participants 68 per cent preferred to visit parts of northern India to enjoy their New Year festivities as the region is likely to witness mild snowfall on New Year's Eve 2014.

On the other hand, almost 28 per cent potential travellers preferred to visit coastal regions of Goa, Pudducherry, Kerala, Thiruvananthpuram, Rameshwaram etc and about 10 per cent desired to visit areas like Ooty, Mahabaleshwar, highlighted the survey. 

The impact is already being seen by way of 35-40 per cent increase in tariffs for hotel accommodations as food and beverage costs are also running up by nearly 30-35 per cent, from the bottom last year.

The survey further pointed out, the tourist movement would start from the second half of December, mostly for the domestic tourists while foreign travellers would be seen increasing from the end of November itself. 

India's tourist industry is booming due to a rush of foreign tourists and increased travel by Indians to domestic destinations. With the great potential available and the development initiatives taken by the government, Indian Inbound Tourism has shown a substantial growth in 2012-13, said the chamber.

“The increase in the number of travellers for the New Year has kept the cash register ringing, bringing smiles back in the travel and hospitality trade. The popular tourist destinations have reported good bookings for the year-end over the previous year”, it further added. (KNN/SD)

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