New Delhi, Jul 15 (KNN) Women and Child Development Minister Smriti Irani has urged traders across the country to engage women in their e-commerce businesses.

Reportedly, the Minister was addressing the traders at a conference organized by Confederation of All India Traders (CAIT) on Wednesday, where she called for a joint campaign across the country with her ministry and CAIT to promote women’s safety and entrepreneurship.

“In this context, a meeting of selected trade leaders of the country with Smriti Irani will be held in the ministry on July 16th in which the strategy will be decided on conducting a joint campaign,” CAIT said.

“Now a special campaign should be launched by the traders to make more and more women entrepreneurs in the country. From time to time, women have shown their ability by achieving heights in various fields, so why should the women lag behind in business and industry too,” CAIT quoted the Minister as saying.

The Minister further said that consumers have a special bond with their ‘Pados ki Baniya Ki Dukan’ who helps them in all circumstances and if these shops began adopting modern technology in their existing business format, they are capable of giving competition to any biggest company in the world.

“if the ‘Pados ki Baniye Ki Dukan’ in every street and corner of any city also does online business then foreign companies around the world will get a clear message that India is not the same country anymore where anyone can become East India Company,” the minister added.