Social media giant Meta partners FICCI to support 5 lakh women-led MSMEs in India

New Delhi, Jan 29 (KNN) Social media giant Meta, under its #SheMeansBusiness programme, has partnered with industry body FICCI to support five lakh women-led small businesses across India. 

The announcement was made during Meta's inaugural National Women Entrepreneurship Summit to encourage industry dialogue and steps to support the micro, small and medium enterprises (MSMEs) across sectors.

Access to capital and relevant digital tools remain the leading issues faced by women-led businesses, according to a statement. Out of over 63 million small businesses in India, about 20 percent are owned by women highlighting the need to bring more gender equality, it added.

"Together with FICCI, Meta will address the barrier to access right digital tools and resources by offering easy access to tools, programmes and resources by Meta to women entrepreneurs in India. With this partnership, Meta will extend its support via three initiatives Facebook Business Coach, Grow your Business Hub, and Meta's Commerce Partners Program," the statement said.

Narayan Rane, Union Minister for Micro, Small, and Medium Enterprises, said digital adoption through social media platforms has led many businesses to grow and succeed. For a tangible inclusive economic development of the country, there is a need to support women-owned businesses by creating an ecosystem that offers opportunities.

"We are hopeful that Meta's pledge to support five lakh women-owned businesses will create a supportive ecosystem for women and inspire them to become contributors to the overall development of the country," he said.

FICCI President Sanjeev Mehta said FICCI-FLO 'Empowering the Greater50%' is an ambitious women empowerment mission to enhance the entrepreneurial and decision-making skills of women. "India Inc stands committed to this cause. Our partnership with Meta will encourage more women to take up entrepreneurship by providing them with all the necessary support," he added.