New Delhi, Nov 3 (KNN) To solve business challenges by fostering innovation, Procter & Gamble (P&G) India has announced a Rs 200 crore ‘P&G Technovate Fund’ for startups and small businesses.

Driving innovation across various verticals, including brand building and awareness it aims at leveraging innovative technology in collaboration with existing and new external suppliers. 

This will also look at further strengthening consumer research, go-to-market, and supply chain, as well as key focus areas like digital analytics, transportation and warehousing, sustainability, and the future of payments. 

This is in line with the government’s vision of driving digital revolution and transformation in the country, leading to this decade being termed a ‘Techade’ for India. 

It is a part of P&G India’s ‘vGrow’ program that focuses on identifying and collaborating with startups, small businesses, individuals, and large organizations offering innovative industry-leading business solutions.

These solutions will help the Company in delivering a superior experience to its consumers and continuing to drive constructive disruption.  (KNN Bureau)