Hyderabad, Jan 27 (KNN) Plant-based health and nutrition supplement brand, Earthful, secured a funding round of Rs 3.3 crore, led by Green Ivy Venture, with contributions from prominent angel investors including Abhishek Goyal of Tracxn, Jayant Paleti from Darwinbox, and Brij Bhushan of Magicpin.

Earthful, headquartered in Hyderabad, specialises in offering plant-based health and supplement products, encompassing vegan protein and multivitamins.

The recently acquired capital will be strategically utilised by Earthful for research and development initiatives, enhancing its omnichannel presence, and expanding its talented team.

Veda Gogineni, co-founder of Earthful, expressed delight over the investment, emphasising its role in advancing research, strengthening the team, and establishing a robust omnichannel distribution to broaden their impact on the lives of Indians.

Founded in 2020 by sisters Sudha Gogineni and Veda Gogineni, Earthful reported substantial growth over the past year, experiencing a remarkable fivefold increase and maintaining a consistent 15 per cent month-on-month growth rate.

The company's commitment to combating undernutrition through 100 per cent plant-based health supplements aligns with the vision of their investors.

Green Ivy Ventures' Director, Di Sindhura, shared her excitement about partnering with Earthful, praising the remarkable mission of the Gogineni sisters to address undernutrition.

Earthful currently sells its diverse range of products through its website and various online marketplaces.

(KNN Bureau)