Textile IP protection is evident among traditional clusters and big producers
Updated: Jan 27, 2014 05:34:46pm
New Delhi, Jan 27 (KNN) In the fiercely competitive global environment that has prevailed since the removal of (MFA) quotas in 2005, many textile and apparel suppliers have sought to compete by forming and protecting niches.
Building competence in design, branding and retail distribution has been an important part of this strategy. With the growing importance of creative content in the volatile and rapidly transforming market for textiles and apparel, new questions have arisen about the role of branding which traditionally been thought to be unviable.
A recent study by ICRIER finds that in the context of the rise of domestic branding and fast fashion, there a surprising growth of awareness about brand protection in recent years.
Formal IP protection, to the extent it is used, is most evident at two opposite ends of the Textiles and Apparel chain: among clusters of small traditional weavers, who use Geographic Indications to protect heritage weaves and designs, and among high end branded firms and fashion designers who use Licensing and Trademarks for brand-building and marketing purposes.
The vast middle tier that is focused on ready to wear apparel and fast-fashion relies on informal protections and bringing new products to market quickly rather than investing in procuring stronger IP rights. (KNN)
Building competence in design, branding and retail distribution has been an important part of this strategy. With the growing importance of creative content in the volatile and rapidly transforming market for textiles and apparel, new questions have arisen about the role of branding which traditionally been thought to be unviable.
A recent study by ICRIER finds that in the context of the rise of domestic branding and fast fashion, there a surprising growth of awareness about brand protection in recent years.
Formal IP protection, to the extent it is used, is most evident at two opposite ends of the Textiles and Apparel chain: among clusters of small traditional weavers, who use Geographic Indications to protect heritage weaves and designs, and among high end branded firms and fashion designers who use Licensing and Trademarks for brand-building and marketing purposes.
The vast middle tier that is focused on ready to wear apparel and fast-fashion relies on informal protections and bringing new products to market quickly rather than investing in procuring stronger IP rights. (KNN)
Loading...
