Textile Ministry signs MoU with Flipkart for online marketing
Updated: Aug 25, 2014 04:45:52pm
New Delhi, Aug 25 (KNN) Periodic review of the sales and progress of the weavers in the targeted clusters should be carried out, said Minister of State for Textiles Santosh Kumar Gangwar after the Ministry of Textiles signed a Memorandum of Understanding (MoU) with online megastore Flipkart today.
The Ministry through DC (Handlooms) has signed a MoU with Flipkart India Pvt Ltd to provide online marketing platform to handloom weavers to boost the handloom sector, empower the weavers and boost manufacturing in the country, the Ministry of Textiles announced.
Flipkart will provide online marketplace for sale of the products of the weavers/master craftsmen/national awardees/state level awardees and the others as advised by Development Commissioner for Handlooms. Towards this end, they will go to the doorsteps of the above said since they do not have the brand, financial wherewithal to have a store leave aside in a town but not even in their village, no wherewithal to travel to market their products.
Flipkart or their business partners will also have collection centres to collect their products, the Ministry said.
Gangwar emphasized that the focus of this association should be to help weavers and weaver entrepreneurs to produce products in tune with the buyer requirements and grow significantly so that they may become manufacturers not only at a local but also at a national level.
Through this exclusive agreement, Flipkart will provide weavers in India online marketing platform, infrastructural support in data analytics and customer acquisition to help them get remunerative prices for their products and scale up their business, the Ministry of Textiles said in a release.
For marketing support, the Ministry of Textiles has taken many initiatives from time to time such as organization of domestic marketing events, participation in international fairs and buyer-seller meets etc, the release said.
However, in the present scenario of online marketing and net savvy consumers, it has been a felt need to provide online marketing platform to handloom weavers so that exquisite handloom products of remote village is made available to discerning buyers, it added.
This kind of a coordinated effort has been planned and executed for the first time with Flipkart for handloom weavers which will bridge the missing linkages of market intelligence, market access and logistics and help the Indian weavers in getting remunerative prices for their products, the release said.
The DATA analytics and market intelligence provided by Flipkart will help the weavers focus only on producing better saleable product ranges. This in turn will help them plan their production and inventory and expand their business, thus revolutionizing manufacturing in rural India and encourage entrepreneurship, the release said.
“This partnership will connect the artisans directly to the buyer and the hand holding by Flipkart in guiding, packaging, collecting and delivering to the buyer will motivate the artisans in rural India,” the Ministry said.
North East has skilled weavers with rich traditional motifs and designs, but due to the lack of market linkages they are not able to exploit the market potential. Similarly, Paithani and Himroo weaves from Maharashtra have tremendous value but are a dying art.
The MoU was signed here in the presence of the Gangwar, Secretary (Textiles), Sanjay Kumar Panda, Development Commissioner (Handlooms), Dinesh Kumar, Joy Bandekar, President Corporate Affairs, Ankit Nagori, VP, Marketplace, Flipkart and other officials of Ministry of Textiles.
The MoU was signed by the Development Commissioner (Handlooms) and Ankit Nagori. (KNN/SD)
The Ministry through DC (Handlooms) has signed a MoU with Flipkart India Pvt Ltd to provide online marketing platform to handloom weavers to boost the handloom sector, empower the weavers and boost manufacturing in the country, the Ministry of Textiles announced.
Flipkart will provide online marketplace for sale of the products of the weavers/master craftsmen/national awardees/state level awardees and the others as advised by Development Commissioner for Handlooms. Towards this end, they will go to the doorsteps of the above said since they do not have the brand, financial wherewithal to have a store leave aside in a town but not even in their village, no wherewithal to travel to market their products.
Flipkart or their business partners will also have collection centres to collect their products, the Ministry said.
Gangwar emphasized that the focus of this association should be to help weavers and weaver entrepreneurs to produce products in tune with the buyer requirements and grow significantly so that they may become manufacturers not only at a local but also at a national level.
Through this exclusive agreement, Flipkart will provide weavers in India online marketing platform, infrastructural support in data analytics and customer acquisition to help them get remunerative prices for their products and scale up their business, the Ministry of Textiles said in a release.
For marketing support, the Ministry of Textiles has taken many initiatives from time to time such as organization of domestic marketing events, participation in international fairs and buyer-seller meets etc, the release said.
However, in the present scenario of online marketing and net savvy consumers, it has been a felt need to provide online marketing platform to handloom weavers so that exquisite handloom products of remote village is made available to discerning buyers, it added.
This kind of a coordinated effort has been planned and executed for the first time with Flipkart for handloom weavers which will bridge the missing linkages of market intelligence, market access and logistics and help the Indian weavers in getting remunerative prices for their products, the release said.
The DATA analytics and market intelligence provided by Flipkart will help the weavers focus only on producing better saleable product ranges. This in turn will help them plan their production and inventory and expand their business, thus revolutionizing manufacturing in rural India and encourage entrepreneurship, the release said.
“This partnership will connect the artisans directly to the buyer and the hand holding by Flipkart in guiding, packaging, collecting and delivering to the buyer will motivate the artisans in rural India,” the Ministry said.
North East has skilled weavers with rich traditional motifs and designs, but due to the lack of market linkages they are not able to exploit the market potential. Similarly, Paithani and Himroo weaves from Maharashtra have tremendous value but are a dying art.
The MoU was signed here in the presence of the Gangwar, Secretary (Textiles), Sanjay Kumar Panda, Development Commissioner (Handlooms), Dinesh Kumar, Joy Bandekar, President Corporate Affairs, Ankit Nagori, VP, Marketplace, Flipkart and other officials of Ministry of Textiles.
The MoU was signed by the Development Commissioner (Handlooms) and Ankit Nagori. (KNN/SD)
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