Cotton Corporation, TEXPROCIL tie-up to ensure farmers get actual value of Kasturi Cotton

Varanasi, Dec 16 (KNN) The Cotton Corporation of India (CCI) Limited and The Cotton Textiles Export Promotion Council (TEXPROCIL) signed a MoU on Thursday in Varanasi on Branding, Traceability and Certification of “Kasturi Cotton India”.

Through this pact farmers will get the actual value of their produce due to brand building and quality assurance.

Participating in the signing of MoU, Piyush Goyal, Union Minister of Textiles, said “CCI along with Textile industry and exporters will get together to ensure that the cotton farmers of India get their due in the world markets.”

Interacting with media persons on the concluding day of Kashi Tamil Samagam in Varanasi, the Textile Minister said that this collaboration will benefit cotton farmers who will get the actual value of their produce due to brand building and quality assurance.

He also announced the creation of an advisory group on ‘Man-Made Fibre’ on the lines of Cotton Group.

Pointing out PM’s vision of ‘whole government approach’ and ‘collective stakeholder consultation’, he said that these efforts will go a long way towards strengthening the Textile Sector.

Elaborating on the terms of MoU he said that it will encourage the Industry to work on the principle of self-regulation by owning complete responsibility of Traceability, Certification and Branding of Indian cotton, Ministry of Textiles.

Government of India will contribute equal share of Rs 15 crore over a period of three cotton seasons starting from 2022-23 to 2024-25, he added.

This mechanism will provide complete traceability of Cotton from the origin farm level, QR Code based Certification technology to validate “KASTURI Cotton India” at each stage and will Promote “KASTURI Cotton India” as a premium brand by enhancing international perception & valuation of Indian Cotton.  (KNN Bureau)