New Delhi, May 12 (KNN) Inaugurating the Centre of Excellence for Khadi (CoEK) on Wednesday in New Delhi, Union MSME Minister Narayan Rane asked the designers to assess Khadi’s popularity as compared to other leading players  and curate appealing designs to attract the youth. 

The CoEK is set up by Khadi and Village Industries Commission in collaboration with National Institute of Fashion Technology (NIFT) to make Khadi trendier by diversifying its fabrics and clothing line and up-skilling the Khadi Institutions to upgrade the quality standards.

Highlighting Khadi’s big responsibility of contributing to nation’s development and fulfilling the goal of “Aatmanirbhar Bharat”, the MSME Minister said, the designers have the responsibility of introducing new designs in Khadi and making it appealing for the youths. 

The Minister also launched the CoEK website where the latest design and technology interventions will be uploaded for usage of the Khadi Institutions.

Minister of State for MSME,  Bhanu Pratap Singh Verma, Minister of State for Textiles, Darshana Vikram Jardosh, Secretary MSME, BB Swain and Secretary Textiles, UP Singh were also present on the occasion.

Chairman KVIC,  Vinai Kumar Saxena congratulated the entire team of KVIC and NIFT for setting up the CoEK and said it would contribute significantly in making Khadi trendier and globally popular.

In addition to this, the CoEK will also contribute to branding and publicity, visual merchandising and packaging for new Khadi products and increasing the global reach of Khadi by organizing Khadi Fashion.  (KNN Bureau)