Kolkata, Apr 22 (KNN) Indian Tea Association, China Tea Marketing Association, Indonesian Tea Marketing Association, Sri Lanka Tea Board and Japan Tea Association- the five bodies from five tea growing and consuming countries in Asia, have formed an alliance called ‘Asian Tea Alliance (ATA)’.

The union of five tea-growing and consuming countries, was launched in Guizhou in China.

The move behind formation of alliance is to boost tea trade from these countries.

ATA, which was floated in Guizhou in China, will now work towards enhancing tea trade, cultural exchanges, technology exchanges, promoting tea globally, enhancing global consumption of tea, while creating a sustainability agenda for the future of Asian tea.