UP partners Koo App to promote ODOP products

Lucknow, July 28 (KNN) In an effort to promote One District One Product (ODOP), the Uttar Pradesh government has partnered with Koo App which will help cater to a larger audience.

The MoU was signed on Wednesday between the MSME and Exports Promotion Department and the Indian micro-blogging platform.

ODOP products in 10 different languages will be promoted on the platform and will majorly benefit non-English speaking residents, local artisans, weavers and entrepreneurs.

As per the pact, Koo will raise awareness about the products and will also procure ODOP gifts for corporate gifting purposes.

Signing the agreement Navneet Sehgal, Additional chief secretary MSME and export promotion department said, “Association with Koo is aimed at promoting our ODOP products to a larger audience and drive conversations around ODOP in several regional languages”.

Acknowledging UP’s emerging leadership in promoting local products globally through the ODOP initiative, Aprameya Radhakrishna, CEO of Koo App said, “It is our pleasure to contribute to helping local artisans by taking their craft and promoting it to the rest of India in various languages.”

Using its multi-lingual feature the platform will also enable greater reach and communication of welfare programmes and schemes of the UP – ODOP.

This will specifically help non-English speaking residents and help the local artisans to reach a wider audience to grow their business.  (KNN Bureau)