WB Govt to launch website, app to promote Baluchari and Muslin

Kolkata, June 14 (KNN) Taking steps for revival of state’s traditional sectors, the West Bengal Handicrafts Development Corporation is all set to inaugurate online store and an app for Bengal’s Baluchari and Muslin.

The website www.balucharisaree.in and soon an app, exclusively for Baluchari sarees would soon be launched by the state government.

Buyers can not only buy Baluchari sarees directly, they can give their design to the weavers and thus customise the product. Besides Baluchari sarees, bags, jackets and ties will also be available.

The demand of Baluchari sarees was going up fast, both in the country and abroad. Apart from the sarees, buyers are interested in various other Baluchari products such as Baluchari jackets and bags which are hand woven with Baluchari designs, said a release.

The State Government will encourage budding designers to direct the traditional weavers to make their products contemporary.

West Bengal Chief Minister Mamata Banerjee had emphasised on reviving Bengal’s traditional culture, which includes Baluchari and muslin. The weavers have been trained and cooperatives have been formed to look after them.

The Baluchari and muslin weavers, who were on the brink of extinction, have got a new lease of life. She has also stressed on the need to sell these products and has proposed to set up Biswa Bangal stalls abroad, added the release.