Amaravati, June 23 (KNN) An e-commerce portal for the handloom weavers of the Venkatagiri cluster was launched by Telugu Desam Party national general secretary N. Lokesh on June 22, 2023.

As per reports, the e-commerce site was launched with the support of four Non-Resident Indians (NRIs), Santhi Narisetty from Los Angeles, Madhavi Muthavarapu from Charlotte, and Anuradha and Kalpana Gottipati from New Jersey.

The platform aims to facilitate the introduction of new techniques and designs to the weaving community, and enable them to reach to the international buyers.

Speaking on the occasion, the TDP leader said, “Based on the success of the pilot initiative, it would be replicated in other handloom clusters to arrest the alarming trend of the youth from the weavers community leaving the profession and settling in menial jobs elsewhere.”

‘’By leveraging virtual draping software, customers can visualise the sarees in different styles, while the addition of saree stories humanises the brand, narrating the journey behind each creation. Furthermore, boutique services have been introduced to cater to current customer trends, ensuring a personalised and memorable shopping experience,” the NRIs said.

They added that to increase the margins for the weavers, Weaversdirect has forged direct partnerships with multiple corporations, eliminating middlemen and guaranteeing fair prices. Direct sales to the NRIs via their e-commerce portal, www.weaversdirect.in, have expanded the market reach, while nationwide and international product shows are planned to create greater visibility and demand for handloom products.  (KNN Bureau)