Ruksin, Feb 11 (KNN) With the aim to provide SHGs, a platform to market and sell their products, the National Bank for Agriculture and Rural Development (NABARD) has opened up a rural mart in Ruksin city of Arunachal Pradesh.

NABARD General Manager Partho Saha on Friday inaugurated a rural mart in the presence of NABARD DDM Nitya Mili, the Ruksin APRB branch manager, the chairman of the Dite Mopang Welfare Society (DMWS), and members of SHGs.

As per reports, NABARD will provide grant assistance to cover the initial operational costs like rent and salary of sales personnel, besides the cost of promotion, and basic capital costs.

“This will help the SHG members who may be risk averse and lack financial capability to have a marketing outlet for their products,” the NABARD said, adding that “the mart will provide employment and livelihood opportunities to many SHG members and families in the district.”

Addressing the occasion, Saha announced that “the Adi textile has been taken up for GI registration by NABARD and the application has already been filed, which will give a unique identity to the handloom products of the district being produced by the SHG members.”

The Rural Mart opened at Ruksin is under the marketing initiatives supported by the NABARD to enable the producers to sell their farm and off-farm products at reasonable prices by avoiding involvement of intermediaries.  (KNN Bureau)