Assam tea e-marketplace attracts MSMEs buyers from across India

Guwahati, Feb 8 (KNN) The Jorhat Tea Auction Centre in Assam managed by Mjunction Services Limited has created an e-commerce platform attracting small and medium enterprises (SMEs) from across the country.

Convenience and ease of operations have drawn a large number of medium and small buyers to this platform, whereas sales has improved and in Q3 of FY22, the platform sold more than 1.2 lakh kg of tea to this segment of buyers, said the press release.

Vinaya Varma, MD at mjunction said, “This year, we plan to offer bigger quantities and introduce key value additions. These could include technical knowhow on blending for tea start-ups and easy finance and logistics for buyers.”

“With digital platforms fast overtaking traditional buying and selling, even more so because of the pandemic, both sellers and buyers are using the mjunction e-marketplace that offers fresh tea, quick turnaround, transparent finance and logistics support. Hence, all major transporters, tea buyers and tea factories of Upper Assam are enlisted on the platform,” he added.

The e-marketplace was launched amid the pandemic in collaboration with Tea Board of India.  

Free samples were sent to small buyers ahead of the weekly auction sale which later became regular buyers and now purchase worth Rs 1 crore.

Any buyer with a valid Tea Board licence can log in to www.emarketplace.teaboard.gov.in to register.

After registration, mjunction reaches out to these buyers promptly and arranges for demonstrations and provides any other support that may be needed. (KNN Bureau)