Hyderabad, Dec 29 (KNN) The Confederation of Indian Industry (CII) with Department of Industrial Policy & Promotion (DPIIT) and Telangana as Partner State is organising a 30-Day virtual exhibition named “Geographical Indication Festival OF India (GIFI)”, from January 9.

Apart from providing a single platform for GI producers to display their product virtually, GIFI aims at connecting consumers and producers, showcasing and promoting all the registered GIs of India on a single platform.

This initiative will also help in bringing out the One District One Product (ODOP) programme to the fore and help gain momentum in the States.

''Covid–19 has affected the livelihood of traditional artisans and the weaver community harshly by closing the doors of traditional markets, haats and expo for the GI community,'' said CII.

Reportedly, the virtual exhibition will showcase over 100+ authorised GI producers setting up virtual stalls using CII HIVE Platform. Handicrafts and textiles, foodstuff, manufactured and agricultural products will be the key focus areas.

The conference will be addressed by experts on branding, promotion and opportunities for GI products.