Shimla, May 9 (KNN) The Himachal government has decided to rebrand its State Handicrafts and Handloom Corporation Ltd as 'Him-Craft', said Chief Minister Sukhvinder Singh Sukhu.

The aim is to raise artisans’ income and expand their customer base for economic growth.

Through this rebranding the state government intends to provide greater financial stability to the artisans.

The new trade name will be reflected in all official documents, said CM Sukhu. 

He informed that it will also be reflected on business cards, letterheads, email signatures and the official website, consolidating all handloom and handicrafts products under a single umbrella brand.

Its main purpose is to ensure authenticity, enhancing customer satisfaction and building trust for the state's handicrafts and handloom products.

''To promote handicrafts and handloom products in national and international markets, the government plans to develop a marketing strategy. The new brand will have a website, social media presence, and advertising campaigns to boost sales,” said the CM.  (KNN Bureau)