Srinagar, Aug 17 (KNN) An e-commerce platform is being developed to connect the buyers directly with the local artisans. This will help uplift the artisan community and promote the handicraft in Jammu and Kashmir, Director of Handicrafts in Kashmir, Tariq Ahmad said.

Speaking at the mega Handloom and handicraft exhibition, Ahmed said that arts emporium of Kashmir is creating a platform for online exchange and a Memorandum of Understanding (MOU) has been signed with Flipkart to help the local artisans to sell their products.

The Mega exhibition, organised by the Jammu and Kashmir government was held at the Sheri Kashmir international conference centre (SKICC) in Srinagar.

“Such exhibitions are important for the artisan community as it not only showcases the rich art of Kashmir but also give the artisans the opportunity to earn their bread and butter,” he said.

The handloom expo saw kiosk displaying carpets, shawls, walnut products, crewel, chain stitches, willow wicker, paper mache, Kashmir willow bats, and woollen crafted by artisans of the valley.

With the help of unique art and craft, this year Kashmir valley makes an entry into the list of heritage sites of UNESCO.  (KNN Bureau)