Jammu, April 23 (KNN) The Advisor to Lieutenant Governor of Jammu & Kashmir, RR Bhatnagar has asked the officers to create a comprehensive marketing strategy for handicraft, handloom and other handmade traditional craft items. 

Chairing the 4th board of directors (BoD) meeting he asked the officers to examine the sales and marketing strategies of the corporations and suggested them not to promote or sell any product that is not manufactured in J&K.

Bhatnagar called upon the officers of both Corporations to optimally use the available resources of their entities for effective revenue generation.

He also directed the concerned to rationalize shop presence at various locations and to explore various other non- conventional marketing methods.

The BoD meeting also discussed the action taken reports of 3rd joint Meeting of Board of Directors of JKHC and JKHDC as well as performances of the corporations. (KNN Bureau)