Mamata Banerjee seeks MSME Dept’s view on benefits from TV show launched to find new ideas

Kolkata, Dec 21 (KNN) West Bengal chief minister Mamata Banerjee has asked the micro, small and medium enterprises (MSME) department to explain how the state had benefited from a Bengali television show titled Egiye Bangla, or Bengal Ahead, launched last year by her government to find innovative ideas of new entrepreneurs.

Hosted by former cricketer Sourav Ganguly, the show was last year telecast on Zee Bangla—a general entertainment channel-and cost the state government Rs4 crore.

The MSME department partnered Indian Institute of Management Calcutta (IIM-C) to shortlist from among 1,000 applicants the 40 best business ideas.

For the past year, these 40 businesses have received incubation support from IIM-C Innovation Park. (Courtesy: Live Mint)