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Marketing opportunities should be created by Telangana govt to promote traditional products of state: Director, TECTIP

Updated: Apr 08, 2019 11:30:32am

Marketing opportunities should be created by Telangana govt to promote traditional products of state: Director, TECTIP

Hyderabad, Apr 8 (KNN) To promote traditional products of Telangana, there is a dire need for the state government to create marketing opportunities to explore skilful potential of the state at various platforms like trade fairs, exhibitions in different places both at domestic and international markets, said Abul Fateh Syed Bandagi Badesha Quadri, , Director, Telangana Chamber of Trade and Industries Promotions (TECTIP).

He said this during an interaction with the media in city, while listing out the huge potential of Telangana.

He said, “Telangana has huge potential in traditional arts and crafts like cheriyal paintings, nirmal paintings, batik paintings, bidiri crafts, pemberti brassware, dokra castings, black metal ware, wooden carvings of nizamabad panels, nirmal printed furniture, red sanders and also nirmal toys amongst others. “

He added, “It also have huge potential in handlooms & textiles like pochampally, ikkat handloom products, siddipet handlooms, nayaranpet handlooms, gadwal handlooms, banjara embroidery and cotton durries.”

Quadri further said, "The fashion jewellery of lacware bangles, pearls and other artificial antique jewellery items and leather products of the state are also very popular which are mainly produced from the sections of SCs, STs, BCs and minorities community of the state, their livelihood depends on this skilful professions as they have inherited these traditional business from their ancestors from long time, but due to lack of proper marketing opportunities and exposure to new global markets, they are not able to develop their business in the desired scales. “

“Thus if they are provided opportunity to display and sale their items at proper markets at different places both domestic and abroad, they can be able to derive good profits / benefits and be encouraged to produce more goods which may improve their economic condition and also contribute to the state's economy," he noted.

He said that trade fairs and exhibitions were mainly considered as vehicles of communications that would provide a platform for business transactions, product launches and test marketing.

It also provides a one-stop point for quality products, services and technologies at competitive prices, he said.

He emphasized that these promotional activities would open new avenues for transfer of technology to entrepreneurs of other countries it would explore joint venture opportunities.

Finally, it offers business environment that promises to transform challenges into opportunities, he added.

"It would be a great opportunity for the new Telangana State to participate in above said events, in order to promote its potential products in the above global market," he added. (KNN/JM)


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