Mega buyer-seller meet under ODOP initiative organised in Kashmir

Srinagar, Aug 1 (KNN) The Department for Promotion of Industry and Internal Trade (DPIIT) on Sunday organised a mega buyer-seller meet at Kashmir International Conference Centre (SKICC) to promote sustainable trade.

The meet had been organised in collaboration with the Ministry of Commerce and Industry and Jammu & Kashmir Trade Promotion Organization (JKTPO) under the One District One Product (ODOP) initiative.

Speaking on the occasion, Additional Chief Secretary, Industries & Commerce, Vivek Bharadwaj highlighted various strengths of J&K that play vital role in boosting our economy by way of exports. He underlined the importance of following up even after the BSM is completed as it allows sellers to understand market demand through buyers.

DPIIT GoI, Sumita Dawra, Additional Secretary  emphasised on the need to  harness the immense potential of ODOP products by extending market access. She spoke about the world-class quality of Kashmiri products and discussed ways to address challenges to facilitate trade.

The Buyer-Seller Meet is helping to build new synergies by connecting more than 40 sellers to 15 buyers from major brands and creating new market linkages for products of Handicraft & Handlooms which include Pashmina shawls, papier mache, walnut wood carving, silk carpets, basoli Painting and much more.

The Buyer-Seller Meet witnessed the presence of different national brands like Reliance Retail, FabIndia, Pashmina.com, Oma Living, etc. having their products available in over a million retail outlets across the world.

Sellers, Traders, Farmers, and Aggregators from various districts of Jammu & Kashmir showcased their products which are unique to valley including world-famous Kashmiri saffron, Hand-knotted carpets, Pashmina shawls, Kashmir Willow bats, crewel, and more.  (KNN Bureau)