Bhopal, Sept 16 (KNN) The Madhya Pradesh Khadi and Village Industries Board in collaboration with the Handlooms Development Corporation and Sericulture Directorate has launched ‘Handloom-on-Wheels’ bus in Bhopal on Thursday.

The primary aim of this initiative is to promote handloom products of artisans from Madhya Pradesh. Handloom on Wheel bus will operate in Bhopal and Indore for 15 days each.

The bus was flagged off by Anubha Shrivastava, commissioner, handlooms and handicrafts, mountaineer Megha Parmar and artisans at Bhopal Haat in the city. In Indore, it will be launched today.

Speaking about the KVIC initiative, Shrivastava said the bus would travel on different routes every day in the two cities, with halts at colleges, universities, other institutions and local markets, including weekly haats, to introduce people to the traditional hand-woven products of the state. Cotton, Khadi and silk clothes made on handlooms will be displayed in the bus.

As per reports, a dress designing competition to promote handicrafts and handloom products will also be launched.

“Those interested can buy running material from the designated emporia and sale points and make designs on khadi, handloom and silk clothes. The designs can be submitted to the department. The best designs would be awarded and would also be displayed on billboards, hoardings etc. in Bhopal and Indore, ”he said. 

To further promote local handloom and handicraft products, a Special National Handloom Expo will be organised at Bhopal Haat from September 16-29 by the Handloom and Handicrafts Development Corporation in collaboration with Development Commissioner (Handlooms), Ministry of Textiles, Government of India.  (KNN Bureau)