ONDC opens its network to consumers in 16 locations across Bengaluru
Bengaluru, Oct 1 (KNN) Open Network for Digital Commerce (ONDC), an initiative of the Department of Promotion of Industry and Internal Trade (DPIIT) has started beta testing with consumers across 16 locations in Bengaluru city.
Initially consumers can place their orders in two domains – groceries and restaurants through buyer apps participating on the ONDC network.
ONDC’s beta test in the city of Bengaluru is a major first step in operationalising a network approach to e-commerce as an alternative to platform centric approach.
This will make e-Commerce landscape more inclusive, accessible and experience driven for all consumers and sellers.
Consumers can now shop from multiple categories of products and services from a single buyer application of their choice.
They can buy grocery products or order food from the stores and restaurants.
In the coming weeks many more applications will join the network expanding both buyer and sellers who can participate in this transaction.
ONDC started its Alpha test phase with a closed user group of buyers first in Bengaluru in April 2022 expanding to more than 80 cities by September 2022. (KNN Bureau)