Punjab Govt handholding its MSME players to sell their products online
Chandigarh, Nov 14 (KNN) The Punjab Government has collaborated with a e-commerce player, Pumpkart, to enable micro, small and medium enterprises (MSMEs) from across Punjab to explore the untapped markets and sell their products online.
With an aim to reduce transaction cost, approach untapped markets and avoid intermediaries for MSMEs in the state, the Punjab Government has signed a Memorandum of Understanding (MoU) with Punjab-based B2B e-commerce player Pumpkart.
Vini Mahajan, Additional Chief Secretary, Industries & Commerce, Punjab said the signing of MoU will go a long way in promoting MSMEs of Punjab.
Sibin C, managing director, Punjab Small Industries & Export Corporation (PSIEC) said, “The MSME sector is the strength of our state. After the tie-up with Pumpkart, we are now looking at other e-commerce platforms also. I think a lot of awareness is required in this regard. That is why the government has been organising awareness camps to underline the need for e-commerce among the MSME sector.”
Under the MoU, PSIEC will facilitate interaction between Pumpkart and other e-retailers with Punjab-based MSMEs to help them list their products on the e-commerce platform.
It will also share information about the product clusters across various districts of Punjab, duly vetted by District Industries Centre (DICs).
In addition to this, it will also drive awareness and adoption of the programme via seminars, e-mailers and other marketing tools.
Pumpkart will conduct training and on-boarding workshops for MSMEs and will be facilitated by the state government.
The e-retailer would provide exclusive concessions and special services to the MSMEs listed through this engagement, including waiver of on-boarding fee and concessions on transaction fee.
Pumpkart CEO KS Bhatia said, “Punjab has over 2 lakh MSMEs and our business model will give them a direct access to the domestic market without adding to their costs. We plan to bring in at least 10% of these MSMEs on the e-commerce platform in the next two years.”
Products like Home, kitchen appliances, electrical products, industrial goods, sports goods, cycle and cycle parts, agriculture implements, office supplies, handicrafts and Phulkari will be sold online.