Rural Mart inaugurated in Yachuli, Andhra Pradesh
Yachuli, Oct 1 (KNN) A rural mart was inaugurated by NABARD DDM Mewang Lowang at Yachuli in Lowe Subansiri district of Andhra Pradesh on Friday.
The rural mart will serve as a link between the producers and the customers, thus aiding the generation of additional income and employment at the grassroots level.
As per reports, NABARD will provide grant assistance to cover the initial operational costs, such as rent and salary of salespersons, besides the cost of promotion and basic capital costs.
The rural mart has been sanctioned to the Khelpu Village Organisation, “comprising of 10 SHGs of 93 women members from Yachuli area,” an official release said.
Speaking on the occasion, the DDM offered tips on running a marketing venture successfully. He also announced that “the Nyishi handloom has been taken up for geographical indication (GI) registration by the NABARD, and the application has already been filed successfully, which will give a unique identity to the handloom products of the district being produced by the SHG members.”
Among others, Yachuli ZPM Joram Elyu, Yachuli market secretary Joram Tedh, and members of 10 SHGs were present on the occasion. (KNN Bureau)