SME dedicated e-market setup by Kerala govt

Kochi, June 20 (KNN) The Kerala Government has come up with an e-market platform to help SMEs sell their products.

The Kerala e-market, aimed solely for SMEs will display producer in area-wise format and can be considered an electronic equivalent of ‘mandi’ type of market.

This portal will help farmers and SMEs to receive orders in bulk directly without a middleman and will allow sellers to choose the best price from available buyers.

One of the most important feature of the platform is that the SMEs don’t have to pay hefty fees to register themselves. They can put up any number of products for free.

As per reports “More than 2,000 sellers and around 600 buyers have already registered on the platform.”

According to a statement by  the portal official “In case of the prominent e-commerce platforms, these MSMEs will be one among hundreds of retailers listing the same product. They will have a lot of competitors and because of this they  won’t get prime placing. Besides, policy changes in the country of origin of these platforms might hit the sellers adversely. However, on Kerala e-Market, they have their own space and can avoid getting dumped with other third-party retailers.”

The portal is common for all users defined by the industries department. However, each user has a separate working area within the portal.

The revenue generated by the platform will be shared with the technology enabler and the government. The platform will be developed, upgraded and customised to have a more efficient customer-centric approach and increase the business avenues through it.  (KNN Bureau)