Srinagar, Feb 10 (KNN) A MoU has been signed between the Directorate of Handicrafts and Handloom, Jammu and the National Institute of Fashion Technology (NIFT), Srinagar on Thursday to create a strategic and attractive packaging design solution for branding Jammu Handicraft and Handloom items.

The aim is to boost the enormous potential of this sector for growth, export and wealth creation and also employment generation.

The agreement was signed at Udyog Bhawan and the project titled is “Designing innovative and sustainable packaging as a branding initiative for handicrafts and handloom sector of Jammu.”

The MoU document was signed by Dr Vikas Gupta, Director of Handicrafts and Handloom, Jammu, and Dr Javid Ahmed Wani, Director National Institute of Fashion Technology, Srinagar.

Speaking on the occasion, Prashant Goyal appreciated the effort of entering into a MoU with NIFT Srinagar as having professionally designed packaging prototypes, in tune with the market demand, would definitely increase the sales of products viz-a-viz wage earnings of our artisans and weavers.

Union Additional Secretary, Ministry of Textiles, Rohit Kansal, who is also DG NIFT, said that the Government of India is willing to support the artisans and weavers of Jammu and Kashmir in any capacity.

He said they could offer courses to these craftsmen to upgrade and enhance their skills so that the products of these artisans will have value addition for better marketing.

The project envisions evolving a roadmap to create unique and sustainable packaging to add value to the artefacts of the Jammu cottage industry.

This will give a unique packaging presentation having international standards besides determining the unique selling point of chosen Jammu Handicraft and Handloom goods.  (KNN Bureau)