UP to host International Perfume Festival in Feb 2023

Kannauj, Sept 7 (KNN) The Uttar Pradesh government has decided to organise an International Perfume Festival next year in February for its traders to connect with European and Middle Eastern markets, as per media reports.

The date and venue of the festival is yet to be announced officially by the state government.

It leads through the vision of taking ‘One District One Product’ (ODOP) under MSME to the international platform.

Through these efforts perfume of Kannauj are soon expected to reach Europe and the Middle East.

Delegation from Europe, Middle East and other leading countries will be invited to this event which will be held in February next year.

The platform will provide an opportunity for the delegation and the perfume traders of Kannauj to meet and discuss business and export potential.

Along with this, they will also be made acquainted with the merits of the perfume of Kannauj and the process of its manufacturing, reported Daily Pioneer.

This is expected to give an opportunity to the perfume traders of Kannauj to showcase their products to foreign buyers and explore the possibilities of global trade.  (KNN Bureau)