CM Banerjee asks MSME dept to open ‘Banglar Saree’ outlet in every district

Kolkata, Nov 11 (KNN) In an endeavour to support weavers of West Bengal, Chief Minister Mamata Banerjee has directed officials of the State MSME department to set up ‘Banglar Saree’ outlet in every district of the state.

Through this initiative the state government aims to promote different types of sarees weaved in West Bengal such as Muslin, Tant, Baluchari, Jamdani, Dhaniakhali silk, among others, reported the Press Trust of India (PTI).

These outlets will also help weavers in the state to sell their products, said CM Banerjee. 

While speaking at an administrative review meeting, she said that each district should have one such store to help weavers sell their products.

She directed the state’s MSME Principal Secretary Rajeev Pandey to constitute a committee to give suggestions for ‘Banglar Saree’ outlets.

“Think about it. I will suggest that you form a committee for more ideas regarding this. You must also set up stalls in every fair in the upcoming season,” the CM added.

The MSME department of the state also promotes the Biswa Bangla Marketing Corporation (BBMC) to support handloom weavers, craftswomen and traditional artisans through strategic marketing of their products.  (KNN Bureau)