New Delhi, May 14 (KNN) With an objective of increasing the export of value added products, Agriculture and Processed food Products Export Development Authority (APEDA) wants to promote products through campaigns in the identified overseas markets planned by it.

The programme is being undertaken by APEDA as an umbrella activity which would help the export of identified products to the identified markets in general and the participating exporters in particular through better consumer education and appreciation of India as reliable, consistent supplier of quality food products. 

Through the campaigns, Apeda wants to develop promotional strategy for identified products targeting both B2B and B2C; designing and production of creatives including brochures, leaflets, panels, posters, multi-media, banners and other publicity materials for print, electronic, digital and social media, display advertisements etc. as per final scope of work. (KNN Bureau)