New Delhi, Aug 8 (KNN) Eyeing at addressing the need of the Micro, Small and Medium Enterprises (MSMEs) to go digital, the Federation of Small and Medium Industries (FOSMI) is going to organize a day long workshop themed “Branding and Digital Marketing”.

The workshop is being conducted in association with A1 Future Technologies, and will be held on 18^th of August at the Federation’s conference hall.

The prime focus of the workshop is to facilitate branding and digital marketing for the MSMEs.

FOSMI said that in the age of globalization, it is imperative for the Indian MSMEs to be able to sell their products through modern means such as online portals. Also there is a need for the MSMEs go digital.

The workshop intends to help units create space for marketing and help in establishing the brand image of the products in the market.

The workshop comes as a response to the concern raised by the member MSMEs of the Federation with regard to the lack of information regarding branding and digital marketing in the industry. (KNN/ DA)