New Delhi, Feb 22 (KNN) The Engineering Export Promotion Council (EEPC) in a recent collaboration with the National Institute of Design (NID) and the assistance of the Ministry of Micro, Small and Medium Enterprises (MSMEs) is to further innovate the product designs of the engineering goods made in the country.

The engineering exports manufacturing units consisting primarily of the Micro, Small and Medium Enterprises will be given training under the collaboration.

In the first leg of the collaboration, EEPC India along with the NID organised a design and innovation workshop at Faridabad, the hub of small and medium sized industries.

The 'Design Intervention to Increase Engineering Export Competitiveness ' workshop followed a 'Design clinic' approach for training and skilling up the MSME units in terms of product design, an EEPC statement informed.

Commenting on the latest development, Bhaskar Sarkar, Executive Director and Secretary of EEPC said that the main focus of the initiative is to spread design awareness at the cluster level and apprise the MSME units about different government schemes and incentives available for improving the product competitiveness of the engineering exports.

He further said that in the recent times, to survive the global competition, it is important to focus on design.

“The design plays a key role towards value-addition and helps bring business to the exporters:, he said.

During the workshop, Joint Secretary in the MSME Ministry Sudhir Garg, informed about the measures being taken by the government to promote the engineering exports, particularly from the MSME sector.

Garg said that at present the Ministry is operating over 34 IPFCs (Intellectual Property Facilation Centre) and committed that the government will be opening up such offices in the EEPC centres in new future. (KNN/DA)