Every problem has a digital solution
Updated: May 02, 2014 02:55:05pm
Mumbai, May 2 (KNN) Digitization which has become an integral part of everyone's life is evident everywhere, be it in the media or the changing consumer habits. With people watching TV on tablets, reading on e-readers, using apps to leaf through magazines, the digitization megatrend is certainly catching up.
“There are more things digital around us than we can imagine, with increasing connection of machine to machine, human to human and machine to human with this sort of digital integration; and whatever our problems we can definitely look at a digital solution for it,” said President, Advertising Agencies Association of India, Arvind Sharma.
Sharma said this in his Chief Guest’s address at the first edition of CII’s DIGITIZE Conference held here on April-30.
Also speaking on the occasion, Conference Chairman and Managing Director and CEO, Aptech Ltd, Ninad Karpe articulated how the evolution of computers and internet has changed beliefs of the generations over the last few decades.
“The advent of digital media is surely going to change the accessibility barriers in education, healthcare and many other social sectors across the globe,” Karpe said.
He also added that the present historic moment which India is living on back of the biggest democratic elections sees a huge impact of social media and also highlights how governments apart from the industry sees it as a potential medium to reach the masses.
According to a CII press release, the number of internet users in India has reached 205 million in 2013 with a 40 per cent YOY growth, which ranks India at the 3rd position, marginally behind US with 207 million users and China which currently has 300 million internet users.
Further, online shopping has become popular in India with a large number of shopping portals and 137 million urban and 68 million rural users. With increase in mobile internet users it witnessed that more than 50 per cent of urban internet users’ are accessing the internet daily and the demography includes youth, working men, older men and non-working women.
In addition, urban centres like Mumbai, Bangalore, Delhi, Chennai and other metros have a huge internet user base. Recently India also breached the 100 million users’ benchmark of Facebook making it the country which is aggressively taking to social media to connect.
It is on the back of these amazing achievements of the country in this new age medium of connectivity, Confederation of Indian Industry (CII) organised the first edition of its conference called DIGITIZE for businesses to explore new avenues in the changing times.
The Conference also had sessions on Big Data: Deciphering Information for Effective Decisions and Golden Age of Mobile where eminent speakers from KPMG, Fractal Analytics, Genpact, Digital Quotient and vServ highlighted how in today’s time companies are seeking more methodologies to synchronise and standardize there data. It also highlighted the growing use of analytics in the Indian businesses to become more customer-centric. (KNN/ES)
“There are more things digital around us than we can imagine, with increasing connection of machine to machine, human to human and machine to human with this sort of digital integration; and whatever our problems we can definitely look at a digital solution for it,” said President, Advertising Agencies Association of India, Arvind Sharma.
Sharma said this in his Chief Guest’s address at the first edition of CII’s DIGITIZE Conference held here on April-30.
Also speaking on the occasion, Conference Chairman and Managing Director and CEO, Aptech Ltd, Ninad Karpe articulated how the evolution of computers and internet has changed beliefs of the generations over the last few decades.
“The advent of digital media is surely going to change the accessibility barriers in education, healthcare and many other social sectors across the globe,” Karpe said.
He also added that the present historic moment which India is living on back of the biggest democratic elections sees a huge impact of social media and also highlights how governments apart from the industry sees it as a potential medium to reach the masses.
According to a CII press release, the number of internet users in India has reached 205 million in 2013 with a 40 per cent YOY growth, which ranks India at the 3rd position, marginally behind US with 207 million users and China which currently has 300 million internet users.
Further, online shopping has become popular in India with a large number of shopping portals and 137 million urban and 68 million rural users. With increase in mobile internet users it witnessed that more than 50 per cent of urban internet users’ are accessing the internet daily and the demography includes youth, working men, older men and non-working women.
In addition, urban centres like Mumbai, Bangalore, Delhi, Chennai and other metros have a huge internet user base. Recently India also breached the 100 million users’ benchmark of Facebook making it the country which is aggressively taking to social media to connect.
It is on the back of these amazing achievements of the country in this new age medium of connectivity, Confederation of Indian Industry (CII) organised the first edition of its conference called DIGITIZE for businesses to explore new avenues in the changing times.
The Conference also had sessions on Big Data: Deciphering Information for Effective Decisions and Golden Age of Mobile where eminent speakers from KPMG, Fractal Analytics, Genpact, Digital Quotient and vServ highlighted how in today’s time companies are seeking more methodologies to synchronise and standardize there data. It also highlighted the growing use of analytics in the Indian businesses to become more customer-centric. (KNN/ES)
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