Empowering MSMEs with News & Insights

Japanese major Yonex to set up new units in India for manufacturing of graphite racquets

Updated: Jan 23, 2023 08:30:51am

Japanese major Yonex to set up new units in India for manufacturing of graphite racquets

New Delhi, Jan 23 (KNN) World-renowned sporting equipment maker Yonex is planning to expand its manufacturing capacity in India to sell made-in-India carbon graphite racquets.

The Japanese brand is in a bid to offer Indian market a more affordable price points as it spreads its manufacturing footprint in India.


Yonex is a sporting goods brand known for manufacturing carbon graphite goods, ranging from badminton and tennis racquets to golf clubs among others.

In 2016, the company set up a factory in Bengaluru and has been making aluminium T-joint racquets in India which are used by beginners who play for fitness or recreation purposes.

Vikramaditya Dhar, Managing Director, Sunrise Sports India Pvt Ltd, said Yonex is making substantial investments in setting up new capacity for manufacturing of graphite racquets.

“India is a key focus market for Yonex. The first production output of these made-in-India graphite racquets is slated for April-May period. There is growing demand for high-technology racquets in India with the increasing popularity of Badminton,” he added.

Dhar stated that the demand for high-quality racquets is growing by 10-15 per cent year-on-year in India.

“These racquets are for players that play in academies and have started playing at a competitive level. Import costs and fluctuations in currency exchange rates impact the prices of sports goods products. By making them in India, the brand will be able to offer these high-technology racquets at more affordable price points. We expect lowering of prices by nearly 20 per cent, which will make them more accessible,” Dhar added.  (KNN Bureau)


    Be first to give your comments.


Required fields are marked *