Shopmatic enters into collaboration with AMTC, empowering MSMEs on the agenda

New Delhi, Dec 20 (KNN) The Singapore headquartered e-commerce firm  Shopmatic recently entered into collaboration with Asia Pacific Micro, Small and Medium Enterprises Trade Coalition (AMTC), a working committee of the Asia Business Trade association, in an attempt to facilitate growth to the MSMEs in the region.

The main focus of the collaboration is to explore the various opportunities offered by the e-commerce firm and strengthen the consumer base by reaching to wider consumer base.

Under the collaboration, MSMEs will be able to build their online presence and explore overseas market.

Shopmatic and AMTC are to undertake initiatives directed towards facilitating better business opportunities for MSMEs - locally, regionally, and globally.

Businesses in the high-potential sector will also be able to access the benefits offered by both organisations as an automatic feature, the firm informed in a press statement.

The collaboration comes in the backdrop of the fact that despite the Asia-Pacific region equipped with dynamic MSMEs, yet the sector is yet to tap into the larger business ecosystem due to an array of reasons including lack of digital marketing and access to e-commerce.

The collaboration intends to address the gap, the statement from the firm added. (KNN/DA)