New Delhi, Mar 12 (KNN)  The UK Trade and Investment (UKTI) will be launching a hard-sell marketing initiative in India to forge tie-ups with Indian firms, including MSMEs, for promoting British investment in India.

Last December, UK’s Secretary of State (Minister) for business, innovation and skills, Vince Cable visited India to explore business opportunities and strengthen existing partnerships in engineering, education skills and innovation.
 
He was accompanied by a 25 member UK business delegation who visited four cities (New Delhi, Coimbatore, Bangalore and Chennai) with an aim to push business collaboration and work towards doubling trade with India by 2015.
 
He also met with Indian government officials and ministers; participated in a panel discussion at FICCI; and met senior Indian businesses and investors.
 
The visit was also intended to showcase the best of UK companies operating in India (through the Great British Festival in Chennai) and generate new business to business partnerships, including by SMEs.
 
UKTI works with UK businesses to ensure their success in international markets, and encourage the best overseas companies to look to the UK as their global partner of choice, according to official data.

It has professional advisers both within the UK and across more than 100 international markets.  While it provides a range of services, it also has a coordination role across government to establish a more systematic approach to relationships with companies which are the most economically significant investors and exporters.  (KNN/ES)