World Tea & Coffee Expo to showcase the best teas from Siliguri and North Bengal

Mumbai, Mar 1 (KNN) The October 2016 edition of 'World Tea & Coffee Expo (WTCE)' here would showcase tea from Siliguri through a special dedicated 'Siliguri Pavilion'.

To be held from October 20-22, 2016 at Bombay Exhibition Centre, WTCE would act as a gateway for Siliguri Tea companies to expand their business nationally and globally.

Siliguri has been growing in prominence in the Tea sector over the last few years due to the high quality of its produce as also the concentration of a large number of companies in this small but important town.

India is likely to witness the launch of over 200 packet tea brands in the next 18 months of which more than 50 are likely to be launched by companies headquartered in Siliguri.

E-commerce tea portals are another area where a number of Siliguri companies have taken lead in offering a variety of world class products to consumers across the globe. This makes Siliguri a challenging trade centre with unlimited potential.

Mitesh M Kapadia, Director, Sentinel Exhibitions Asia P Ltd, organizer of WTCE, said, “The basic vision of our show is to offer a national and international platform at a competitive price to Indian companies - especially regional and small players – to expand their footprint and grow their business in spite of having low budgets. Participating at this exhibition enables companies to cut down on costs related to sales, branding, appointing distribution agents or for institutional sales”.

There are over 450 Tea gardens in North Bengal giving direct employment to more than 3.5 lakh workers – more than half being women.

In addition to a display of tea and coffee brands and products, WTCE would also showcase Vending Solutions, ingredients, machineries, technologies and certifications from the entire gamut of the hot beverage sector.

The 2015 edition of WTCE – also held at Mumbai - had a total attendance of 52 exhibiting companies from 7 countries and over 3200 Trade Visitors.

WTCE has become the ideal launch pad for new products especially by SMEs who don’t have big budgets. (KNN Bureau)